From MarketWatch:
New York City today welcomed the first-ever Bike for a Day (BFAD) on Saturday, September 20 at South Street Seaport. The event, hosted by actor and Bicycle for a Day founder Matthew Modine and supported by green advocates and businesses, cyclists and alternative transportation organizations throughout the City, will be a day-long celebration to encourage New Yorkers and visitors alike to observe a greener, carbon-emission-free lifestyle by traveling by bike, foot, or skates to enjoy a day of live entertainment, prize giveaways, a group walk, and opportunity to learn more about the environment. From 10:00 AM - 5:00 PM, visitors to South Street Seaport will enjoy musical performances by artists Ben Jelen and Lukas Haas, and a group walk led by Olympian Sharon Seagrave.
“Bicycle for a Day was founded in an effort to raise awareness of the ease and health benefits of carbon-emission-free transportation alternatives such as walking and biking, but also on a much broader level, to inspire and inform the public of the simple practices they can implement in their every day lives that would collectively have a huge impact in our fight against global warming,” said Bicycle for a Day founder Matthew Modine.
